Kivira began with a belief
wellness should help you become more of yourself—not ask you to give up taste, pleasure, or beauty along the way.
WHERE IT STARTED
The question that started everything.
While studying kinesiology and spending time around training, movement, and wellness, I kept seeing the same pattern: people wanted to make better choices, but “better” often came wrapped in restriction.
When I discovered brazzein—a naturally sweet protein found in the oubli fruit—I saw the foundation for a different kind of brand. I began shaping the first version of Kivira, from the early identity and website to the idea that still guides us today: better-for-you should actually feel better.
THE KIVIRA JOURNEY
From an idea to the first drop.
Kivira was built through curiosity, persistence, and a shared belief that sweetness could be held to a better standard.
01
Discovering brazzein
Jared stumbled across brazzein and began building the first iteration of Kivira—the brand, the website, and the vision.
02
Building it together
Devon Sevrens joined in Kivira’s earliest stages as a co-founder. Together, we worked to source pure brazzein extracted from the oubli fruit and turn a promising ingredient into a real formulation.
03
Creating Sweet Protein Drops
The formulation came together through repeated testing and refinement: a concentrated liquid sweetener designed around smooth, sugar-like taste rather than compromise.
04
Beginning something bigger
Sweet Protein Drops are the first product, not the final destination. Kivira is growing into a health and wellness brand for the best version of you.
Jared Crane
Jared founded Kivira from a long-standing interest in human performance, wellness, and the choices that shape how people feel.
After discovering brazzein, he created the first version of the brand and began translating an unfamiliar ingredient into a clear idea: sweetness could become part of a better life without feeling like a compromise.
Image placeholder: Still need to take handsome headshots.
Devon Sevrens
Devon joined Kivira in its earliest stages and helped move the idea from concept to formulation.
His work was central to sourcing pure brazzein, navigating the practical challenges of an emerging ingredient, and creating Kivira Sweet Protein Drops alongside Jared.
Image placeholder: Still need to take handsome headshots.
WHAT WE BELIEVE
Wellness should feel like an upgrade.
Every Kivira product begins with the same standard: make the better choice feel like the one you genuinely want.
Pleasure belongs in wellness
A healthy life should still make room for taste, beauty, and the rituals that make each day feel good.
No compromise disguised as progress
Better ingredients only matter when the experience is good enough to become part of real life.
Everyday choices shape who we become
Transformation is built through the small decisions we return to every day.
The first drop is only the beginning
Kivira is growing beyond sweetener into a wider world of refined, intentional wellness.
THE KIVIRA STANDARD
More than a sweetener. A new standard for wellness.
We are building Kivira for people who care about what goes into their bodies and how their lives feel.
People who want better ingredients without the clinical language, joyless rules, or constant sense of sacrifice. People becoming more intentional, more capable, and more themselves.
Sweet Protein Drops are where that journey begins.